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Analysis

CFO Signals™: Quarterly CFO survey

What CFOs are thinking—and doing

The CFO Program’s quarterly CFO Signals surveys track the thinking and actions of leading CFOs. The surveys conducted are “pulse surveys” intended to provide CFOs with quarterly information regarding their CFO peers’ thinking across a variety of topics. Our goal is to explore top-tier CFO issues, in four predominant areas: business environment, company priorities and expectations, finance priorities, and personal priorities.

Historical view of our key findings

Updated on timely basis as we publish new survey results each quarter

Since 2011, Deloitte’s quarterly CFO Signals surveys have tracked the thinking and actions of CFOs from many of North America’s largest and most influential companies. The survey explores CFOs’ perspectives in business and company expectations, and more. Access the below charts to compare with your sentiment.

Most recent survey insights

Library

View the collection of CFO Signals available below, and check back as new editions are routinely added

Access the latest issues of CFO Insights

A bi-weekly thought leadership series

CFO Insights tackles the portfolio of issues finance executives face in today’s dynamic environment. It provides an easily digestible and regular stream of perspectives on those challenges—with plenty of practical advice to help you stay ahead of the competition.

About the survey

Participation
The survey seeks responses from client CFOs across the United States, Canada, and Mexico. The sample includes CFOs from public and private companies that are predominantly over $3 billion (USD) in annual revenues. Respondents are nearly exclusively CFOs. Participation is open to all sectors.

Survey execution
At the opening of each survey period, CFOs receive an email containing a link to an online survey hosted by a third-party service provider. The response period is typically two weeks, and CFOs receive a summary report approximately two weeks after the survey closes. Only CFOs who respond to the survey receive the summary report for the first 30 days after the report is released.

Nature of results
This survey is a “pulse survey” intended to provide CFOs with information regarding their CFO peers’ thinking across a variety of topics; it is not, nor is it intended to be, scientific in its number of respondents, selection of respondents, or response rate – especially within individual industries. Accordingly, this report summarizes findings for the surveyed population but does not necessarily indicate economy- or industry-wide perceptions or trends.

More Information?
For more information about CFO Signals, please contact NACFOSurvey@deloitte.com.

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