mobile engagement

Analysis

Mobile engagement

Insurers look to connect with consumers on the go

How can insurance carriers better capitalize on the unique capabilities of the mobile channel and rise to the mobile technology challenge?

Mobile engagement

While many insurance companies have adapted their basic online services for mobile platforms, the Holy Grail of differentiation has yet to be seized by most industry players. To accomplish that feat, carriers will have to better capitalize on the unique capabilities of smartphones and tablets as well as other types of mobile technology so they can engage more fully with both clients and their own personnel over such devices.

How can insurance carriers better capitalize on the unique capabilities of the mobile channel and rise to the mobile technology challenge? This Closer Look offers insight into mobility trends in insurance.

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