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Good for what ails us
The disruptive rise of value-based care
The health care industry is ripe for disruptive innovation as systemic challenges continue to face the industry and stakeholders demand increased value.
Embrace change. Remain competitive.
Thanks to strong and increasing demand for better value in health care, there is potential for a disruptive innovator to leverage technology and provide a low-cost alternative to the traditional ways physicians provide patient care. A successful disruptor could emerge as value–based care gains traction and providers and health plans continue to look for new ways to deliver care and utilize technology to meet the needs of health care consumers.
The potential disruptor could enter the market with a low-cost solution that initially serves an unattractive segment. Powered by an enabling technology, this new solution could, in short order, meet mainstream customers’ needs so much better that the innovator unseats the market leader.
This is a likely scenario in the primary care physician market, where patient visits could shift to lower-cost settings, such as e-visits, or alternative clinicians, such as nurse practitioners.
"Good for what ails us: The disruptive rise of value-based care" explores how and where disruptive innovation might occur in health care, discusses what can be learned from other industries that have faced similar disruption and outlines innovation opportunities in a post-reform world.