Deloitte’s Gen Y Automotive Study
Previous years’ reports
Deloitte’s Automotive practice has teamed with Michigan State University since 2009 to develop an annual study measuring Gen Y consumers’ buying habits and vehicle preferences.
Leading purchase considerations for Gen Y have changed each year Deloitte has conducted the study; however, previous years’ differentiators are now “must haves.”
- In 2012 vehicles with hybrid fuel engines, enhanced technology features and superior safety capabilities were the leading preferences for Gen Y
- In 2011 “cockpit technology” and the shopping experience emerged as leading differentiators for Gen Y
- In 2010 overall value ranked as the primary factor when evaluating brands for Gen Y
- In 2009 vehicle safety ranked as the top priority for Gen Y
Explore these findings and more through our study library, and the individual study findings from past years.