How consumer products companies can maximize value when selling off brands

Merger & Acquisitions

This article highlights common drivers of company divestitures and methods for maximizing deal value while minimizing disruption.

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The trend of Consumer Products companies divesting brands, product lines, or market segments shines a light on challenges that can stand in the seller’s way of maximizing deal value and minimizing disruption. Yet with proactive planning, broad pre-sale due diligence, and expert assistance, companies can effectively monetize non-core assets and redeploy resources into areas of higher strategic focus. 

This article describes common drivers of company divestitures, including:  

  • Desire to jettison non-core brands 
  • Need to respond to changing consumer trends 
  • Pressure to enhance shareholder returns, and 
  • Quest to raise capital to pay down debt or to fund future growth and/or acquisitions​

Meet the author

Jeff Bakutes

Jeff Bakutes

Partner | M&A Transaction Services

Jeff, a partner with Deloitte & Touche LLP, leads ...More

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