Analysis

How consumer products companies can navigate M&A in emerging markets

This article explores issues that consumer products companies may face when they consider engaging in emerging market M&A or strategic partnerships.

Merging market growth has become the siren song of the consumer products (CP) industry. The hard truth is that emerging market M&A is an essential but challenging basis for growth for most CP companies. The upshot: companies seeking growth in emerging markets should consider pursuing targets that can add value in the medium term while providing long-term positional advantages. 

This article explores issues that CP companies may face when they consider engaging in emerging market M&A or strategic partnerships, including:

  • Why emerging markets are so alluring as potential sources of growth 
  • Which types of organizations make attractive acquisitions and/or strategic partners 
  • What market, financial and operational risks individual emerging markets may present 
  • Which strategies can help CP companies navigate unfamiliar — and, potentially, treacherous — waters
  • Why companies should instill focus and pursue targets that can add near-term value and provide long-term positional advantages

 

Learn more about M&A in emerging markets.
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