Perspectives

Dynamism and discontinuity

Eight trends that shape business strategy

The need for bold strategies to capitalize on the dynamism of our times has never been greater. In this article, Deloitte Consulting’s Mike Canning, principal and Strategy & Operations national managing director and Eamonn Kelly, director and Strategy & Operations chief marketing officer, outline eight trends that are shaping the competitive futures of firms.

Acting with confidence

These trends fit under two sets of dynamics: the first, ‘Get Closer’, consists of all the new ways in which organizations are understanding, influencing, and often collaborating with key stakeholders, including customers, suppliers, partners, competitors, and governments. The second dynamic, ‘Reach Further’, is the radical broadening of the enterprise agenda as the next wave of globalization unfolds and the role of the enterprise sector expands.

Addressing these growing meta challenges is an increasingly critical role for senior executives of global firms who are committed to acting with confidence and conviction as industry leaders. Success in doing so through bold strategies and operational execution will help determine future winners and losers.

Dynamism and discontinuity: Eight trends in the business environment that will shape strategy
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