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amc-ai

Artificial intelligence (AI) and the future of public engagement

The public sector’s new outreach superpower

“How can we improve engagement and response rates?" you ask yourself while reviewing last month's web traffic and KPI dashboards. With limited resources and time, enhancing your public-facing communications seems impossible. Fortunately, AI is here to change that.

Using AI to enhance public outreach and engagement

AI isn’t just for chatbots anymore. It’s already giving government agencies and higher education institutions the ability to cut through the noise, reach their intended audience, and move the needle on key programs and metrics—all at low cost, low effort, and a low learning curve.

To effectively navigate the complexities of modern communication, leaders from Deloitte’s Government and Public Services Advertising, Marketing, & Commerce (AM&C) practice have pinpointed three pivotal opportunities to enhance current outreach strategies using AI. This study presents case studies that illustrate real-world examples of public sector organizations that have successfully leveraged these AI opportunities. As a result, these organizations have created efficiencies for both their audiences and employees, significantly increased the impact of their messaging and outcomes, and most importantly, built trust with the populations they serve.

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Gaining deeper audience insights

AI-powered analytics tools provide unprecedented insights into audience behaviors and preferences, enabling public sector organizations to understand their constituents better and develop personalized strategies for improved service delivery.

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Developing hyper-personalized content

Generative AI tools and AI-powered chatbots can create highly personalized content that resonates with individual lives and situations. This approach enhances the effectiveness of public sector communication by delivering tailored messages at scale.

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Optimizing messaging delivery

Machine learning (ML) models can analyze performance data to optimize the timing and channels for message delivery. This ensures that public sector organizations reach their target audiences with the right message at the right time, maximizing the impact of their outreach efforts.

download-whitepaper
The white paper emphasizes the importance of adopting AI responsibly, addressing key considerations such as data security, bias and fairness, transparency, and regulatory compliance.

By adhering to these principles when using AI in communications and outreach, public sector organizations can build trust, create efficiencies, and improve the impact of their messaging, ultimately fostering more meaningful engagement with the populations they serve.
Download Whitepaper

AI revolution in public engagement

AI is transforming how public sector organizations engage with the populations they serve. Nearly one in four commercial organizations have begun using AI in their marketing and outreach operations. Public sector organizations are now leveraging AI to streamline communication and serve increasingly diverse populations, establishing trust and transparency.

Success stories you can learn from

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Colorado Department of Human Services (CDHS)

Deloitte implemented an AI policy engine to provide personalized answers to complex policy questions, significantly reducing constituent call and wait times.

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Michigan State University (MSU)

Deloitte used AI and ML insights to develop new enrollment strategies, resulting in increases to out-of-state student enrollment and net tuition revenue.

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A large state public health agency

Deloitte used an AI-powered marketing automation platform to perform direct-to-consumer outreach regarding Supplemental Nutrition Assistance Program (SNAP) eligibility, successfully increasing benefits enrollment and ensuring food security for underserved populations.

Ready to move forward? Let’s connect

RJ Krawiec
RJ Krawiec
Principal
Deloitte Consulting LLP
icon-email rkrawiec@deloitte.com
Eric Uhlir
Eric Uhlir
Studio Senior Manager
Deloitte Consulting LLP
icon-email euhlir@deloitte.com
Evan Tunink
Evan Tunink
Senior Manager
Deloitte Consulting LLP
icon-email etunink@deloitte.com
Peyton Marion
Peyton Marion
Senior Consultant
Deloitte Consulting LLP
icon-email pemarion@deloitte.com

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