Behavioral Insights for Healthy Behavior
Enabling People to Live Healthy Lives
This article is the third of a six-part series describing inexpensive, simple solutions to some of society’s most seemingly intractable problems. These solutions don’t involve billion-dollar investments or comprehensive tax reform. Instead, they’re based on behavioral insights that seek to explain the way we make decisions, whether consciously or unconsciously.
Here are a few examples of ways that government can help to encourage people toward healthier choices. Using an understanding of the inherent biases in human decision making, like our tendency to stick to the status quo or our systematic errors in forecasting and prediction, these examples each change the context in which people make decisions and support them in making better ones. Download the full article to learn more.