Deploying Behavioral Insights
This article is the sixth of a six-part series describing inexpensive, simple solutions to some of society’s most seemingly intractable problems. These solutions don’t involve billion-dollar investments or comprehensive tax reform. Instead, they’re based on behavioral insights that seek to explain the way we make decisions, whether consciously or unconsciously.
From obesity to public safety, many of government’s most pressing challenges involve individual or group behavior. Government can better address these challenges by using innovative methods grounded upon key behavioral insights. This six part article series has demonstrated how the private and public sectors have used low-cost, simple and effective interventions—behavioral insights—to powerfully impact these behaviors. Download the full article to learn more.