NPF Nashville 2017


Deloitte Sponsors 2017 National Postal Forum (NPF)

Innovation, Opportunity, Success

Deloitte is proud to sponsor the 2017 National Postal Forum (NPF), the mailing industry's premier educational conference for industry professionals. By providing a space for collaboration and innovation to thrive, the Forum allows business mailers and shippers to keep pace with the industry's rapid progress and grow together with the USPS. This year, Deloitte has been selected to share our thought leadership with fellow attendees on strategy, transformation, analytics, and customer experience. Learn more about our speaker presentations and how to register for attendance at NPF below!

Deloitte stands ready to grow stronger together.

Interested in discovering more

Deloitte looks forward to contributing to the interactive learning experience at NPF through our speaker presentations. Our deep private and public sector experience theis powered by people that deliver a full spectrum of services and solutions to organizations world-wide. Whether capturing the impact of customer analytics on direct mail marketing, or embracing strategic partnerships to improve service quality, Deloitte innovates with Posts to help meet the complex challenges of today and tomorrow. See below for details on Deloitte’s speaker workshops for the 2017 NPF.

Click here to view the full NPF agenda.

Sunday, May 21

Period 4 | 1:30-2:30 p.m.

Future of Mobility: Crowdsourced delivery

  • RJ Krawiec, principal, Deloitte Consulting LLP
  • Mirna Hussein, senior manager, Deloitte Consulting LLP

Postal and Logistics operators can streamline its network operations, more efficiently staff parcel/package deliveries, and reduce delivery costs, particularly to rural areas and last mile. Similarly, crowdsourcing would boost longer-term revenues by creating new, more flexible delivery options, and improve the customer experience through real-time tracking, dynamic delivery routing, and experience rating. USPS has the ability to participate in crowdsourcing platform ecosystems to maximize value and increase speed to market.

Period 6 | 4:00-5:00 p.m.

Innovating bulk mail distribution through behavioral analytics

  • Kelly Marchese, principal, Deloitte Consulting LLP
  • Mark Urbanczyk, principal, Deloitte Consulting LLP

Behavioral analytics can be applied to optimize commercial mail to achieve higher customer attraction and retention. Instead of sending universal bulk mail that might be immediately discarded, you can utilize behavioral analytics to identify and recommend target consumer groups to commercial mailers based on retail and shipping data. USPS and commercial mailers can partner to leverage behavioral analytics to determine which customers to send commercial mail to, how often, and what type of products they are more likely to purchase.

Tuesday, May 23

Period 12 | 1:30-2:30 p.m.

Employees as customers–The power of the employee experience and engagement

  • David Dye, managing director, Deloitte Consulting LLP 
  • Jennifer Rome, senior manager, Deloitte Consulting LLP

Across business and market industries, the Customer–and Customer Experience (CX)–has taken center-stage in driving strategy, marketing, operations, and budgets. Companies are prioritizing CX as a business strategy–studies show that customers are 5.2X more likely to purchase from companies with great customer experience. While CX drives the bottom line, many companies overlook the powerful connection between business performance and the employee experience (EX)–the idea that treating employees as customers is another important driver of the bottom line. 

Period 12 | 1:30-2:30 p.m.

Future of Mobility: Disrupting marketing and changing the game for new products and business models

  • Derek Larsen, senior manager, Deloitte Consulting LLP
  • Kara Shuler, senior manager, Deloitte Consulting LLP

Frictionless, automated, personalized travel on demand—that’s the dream of the future of mobility. And the extended auto ecosystem's various elements are coalescing to realize that dream sooner than expected, which means that incumbents and disruptors need to move at top speed to get on board. The value shifts as a new ecosystem of mobility emerges will have a tremendous impact on how connectivity and commerce will occur which directly impacts the mailing and shipping business of USPS. Expected changes include but are not limited to potential societal benefits expected as a result of autonomous drive and shared mobility technological advances. While change is imminent, new opportunities will continue to emerge and expand.

Wednesday, May 24

Period 15 | 8:00-9:00 a.m.

Synchronizing marketing and operations with the customer journey

  • Amy Freckmann, specialist leader, Deloitte Consulting LLP
  • Dan Barret, manager of sales and market development, United States Postal Service

The 2016 CMO Survey conducted by Deloitte in collaboration with the Fuqua School of Business found that the role of CMOs across industries has significantly broadened within the past five years. Brand development and management, customer focus, and digital marketing have become the most critical marketing capabilities for organizations, yet gaps to develop these capabilities also continue to exist. As companies increase spending on digital marketing and customer relationship management (CRM), the roles and responsibilities of a CMO will continue to expand.

Event Details

Dates and location
March 21–24, 2017

Baltimore Convention Center, Baltimore, MD
Deloitte Charging Lounge


Register online here

Exhibit hall hours

Monday, May 22
9:30 a.m.–4:00 p.m. ET

Tuesday, May 23
9:30 a.m.–2:00 p.m. ET
5:00 p.m.–6:30 p.m. ET

(Exhibits will close from 2:00–5:00 p.m. and reopen from 5:00–6:30 p.m. for the Exhibitor Reception)

Wednesday, May 24
9:00 a.m.–12:00 noon ET

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Meet the leaders

Jason Manstof

Jason Manstof

Principal | Monitor Deloitte

Jason is a Deloitte Consulting LLP principal in Monitor Deloitte’s Strategy Practice. He has more than 14 years of experience in both the public and private sectors. Jason’s primary areas of focus inc... More