Brand Standards Development Services
LRA, a Deloitte business
Our standards development services integrate your brand standards and brand promise into a cohesive playbook, making it possible for you to speak in one voice across your portfolio. When your people have access to the foundational elements of your brand and receive guidance on how to apply them, they are more empowered to provide exceptional customer experiences and support the shared vision.
- Our approach
- Why LRA?
- Customer experience measurement
- The science of movement marketing
- Client spotlight
We work to design brand experiences and the standards that support them. This can help your company gain a shared vision of the customer experience and be better aligned with respect to how those experiences can be provided. These foundational elements are the internal language and source code of your brand, which lead to measurable customer outcomes. We can help your organization with:
- Brand “boot camps” and workshops
- Customer journey mapping
- Internal branding and communication
- Leading practices documentation
- Service mission, vision, and values
- Service cultural design
- Service philosophy/model
- Standard operating procedures (SOPs)
- Universal brand standards development
Our leadership in design, deployment, and analytics gives you a competitive advantage in customer experience.
Periodic reviews allow us to help you address emerging challenges and drive continuous improvement. Our brand assessment programs improve with time and secure long-term relationships.
Improving the customer experience drives deeper emotional connections with a company/brand and increases favorable perception, spend, and loyalty.
Our dedicated technology staff has developed a powerful quality management and reporting platform, enabling us to configure scoring, reporting, and dashboard views that speak to our clients.
Customer experience measurement
LRA provides a suite of services that brings an end-to-end view of your operations. We combine data and insights gathered from across the following dimensions:
- Brand standards
- Customer experience
- Food and product safety
- Loss-prevention security
- Operational standards
- Product placement
- Site and property standards
- Supply chain, procurement, service, and product quality
- Vendor and partnership compliance
When integrated with other brand inputs and research, these insights can provide a full picture of your brand performance delivery.
The science of movement marketing
How to build a brand-fueled movement
What does it take to elevate a brand marketing strategy into a brand-fueled experience that truly resonates with consumers? To answer this question, Deloitte combined research with one-on-one interviews with top marketing and branding minds from around the world to explore the factors that fuel movement marketing. Learn more about science of a movement.