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The business of digital love [infographic]
Valentine's Day gifts and online dating by the numbers
Experience the business of love with our Valentine’s Day infographic from the Digital Strategy practice of Monitor Deloitte.
We’ve taken a closer look at some of the trends and data that can be leveraged into business opportunities for many companies on Valentine’s Day, including:
- Businesses that tend to target Valentine’s Day products and services at couples, may be missing a large business opportunity for singles
- Consumer spending for Valentine’s Day can demonstrate traits of inelastic demand, yet despite recent economic turbulence, people appear willing to spend money for love
- Companies associated with the “Business of Love” beat the S&P by 4.2% in the month of February from 2010-121
- 40 million people in the U.S. have tried online dating2 , demonstrating that there may be a potentially large opportunity for marketers to capture a segment that is eager for love
1 Deloitte analysis. http://finance.yahoo.com/; Stocks sourced: 1-800 Flowers, American Greetings, Nestle, Hershey’s, Tiffany’s and Limited Brands