Joystick

Perspectives

Welcome to the big leagues: The rise of eSports

Part of the User Friendly podcast series

eSports are drawing huge audiences. And now companies across media and entertainment are betting big on this growing industry. What can they do to attract even more players?

Expanding the reach of traditional media

In this episode, Doug Van Dyke and Domenic Vermillion explore the history of eSports, how franchising trends in traditional sports could translate to gaming, and global advertising opportunities for media companies.

There’s been a phenomenal shift in technology, and that’s really driving this kind of deep immersive shared gaming experience across all genres and demographics.

The rise of eSports

ESports graduates to the big leagues

Can eSports help media and entertainment companies access a changing audience?

With competitive video games drawing larger audiences, eSports is filling arenas and boosting bottom lines for the likes of game publishers and marketers. Read about the opportunities for entertainment companies to capitalize on the boom.

eSport headset

Subscribe to User Friendly

Blink and you might miss it. Trends in tech, media, and telecom are developing faster than you can say "User Friendly"—our new podcast focused on dissecting the industry's latest developments. In each episode Hanish Patel, digital transformation leader in Deloitte Consulting, and his guests break down these trends into something more user friendly.

Subscribe now on: iTunes | SoundCloud | Stitcher | Google Play | Spotify

Or visit the User Friendly library for the full collection of episodes.

Click to see the User Friendly Library
Did you find this useful?