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Perspectives

2021 media and entertainment industry outlook

Three strategies to consider in the year ahead

Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis.

Key strategies for a bold recovery

Heading into 2021, telecommunications, media, and entertainment industry leaders should consider three key strategic opportunities both to recover from the COVID-19 crisis and to boldly position themselves to thrive in the future:

  1. Renewing the focus on customers’ needs by taking a more nuanced approach to customer engagement
  2. Converging and remixing entertainment experiences through new service offerings and entertainment bundles—and by adopting new strategies that can enable business agility
  3. Repositioning to monetize advanced wireless networks through new products, services, and business models

Download a PDF of the full report to learn more about the impacts of media industry trends, key actions to take, and critical questions to ask.

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