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Perspectives

Sports industry outlook

Breaking down the latest US sports market trends for 2021 and beyond

In 2020, two game-changing shifts affected the US sports industry: the COVID-19 pandemic and the social justice movement. According to US sports leader Pete Giorgio, sports organizations can position themselves to thrive in 2021 and beyond by addressing key opportunities, from fan engagement to advanced technology to the role of sports in society.

Strategizing a game plan from key sports trends

In our annual outlook, we predict the impacts of the events of 2020 will be felt by the US sports industry for years to come, and 2021 will be a pivotal year—challenging fans, athletes, broadcasters, teams, and leagues alike in new and unexpected ways.

Consider these three strategic opportunities to boldly position your business to thrive in the future:

  • Leverage digital tools to drive new sports revenue streams
  • Be active in addressing race, gender, and LGBT+ inequality and injustice
  • Explore new ways to fuel year-round fan engagement

Download the full report to learn more about the impacts of these trends, key actions to take, and critical questions to ask.


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Elevate the fan experience and thrive in 2021

How can your business help create a more equitable, profitable, and resilient future? Click to learn more about three critical sports industry issues to address over the next year.

Looking boldly to the future of sports

In spring 2020, a couple of months into the COVID-19 pandemic, we stated that the US sports industry had an unprecedented opportunity to reevaluate its business models and build a new future. Success would likely require that sports organizations develop strong connections with customers, robust sensing and modeling capabilities, and the ability to continually reinvent how they think and operate. As we prepare to enter 2021, those imperatives remain unchanged.

If you’d like to talk more about sports industry trends and how your organization can succeed in 2021, let’s set up a conversation.

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