Digital media trends survey, 13th edition
A snapshot of consumer media consumption
From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?
Digital media trends: Multigenerational perspectives and implications
How to transform your traditional sell-side ad organization
What media companies should focus on
As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements.