Laura Krajecki

Customer & Marketing

Managing Director, CS&AD

Laura Krajecki

111 S. Wacker Drive

Suite 1800​



United States


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Laura is a managing director with Deloitte Digital’s Customer Strategy & Applied Design practice.

Laura is a global consumer & brand strategy expert with more than 20 years of experience innovating and inspiring how top global brands unlock deep human insights into the audiences and stakeholders that matter most to their business. Recognized for pioneering Google’s Global Human Truths practice, as well as leading global consumer and brand strategy practices within leading global agencies, Laura’s been advising some of the world’s largest brands to make strategic moves inspired by a deep understanding of the changing world of people. Laura brings the strategic powers of human empathy to the world’s largest brand builders to help businesses create the brands, products, services, and experiences that matter most to people. Laura embeds both consumer empathy & creativity into the way businesses build brands of unrivaled relevance in the marketplace.

Laura is an inspirational, visionary leader who consistently “leads from ahead”–setting the vision, pioneering the path & the practice, growing the talent, and innovating the capabilities it takes to lead brands from now to next. Laura built Google’s first ever global Human Truths practice focused on helping Google’s Top 30 global advertisers understand audiences deeply, and bring together the best of Google to drive people-inspired growth opportunities for brands. Prior to Google, Laura served as the Chief Consumer Officer of Starcom Mediavest Group where she created and led a global Human Experience Strategy practice of 150 Human Experience Strategists driving impact across SMGs top 20 global network clients, and regional and local practices.

In an era when people are moving faster than brands, Laura brings the consumer instinct, global human truths expertise, and innovative approaches necessary to surface emerging behaviors and cultural shifts poised to disrupt. She consistently brings the “outside-in” to global boardrooms to help brands see new opportunities for their businesses from the perspective of their customers, consumers, and stakeholders. Laura helps brands “see around the corner” as much as meaningfully connect today by bringing consumers in as true co-creative partners building brands with people, not just for people.

Laura Krajecki