Perspectives
Stop reacting to buyers’ pricing expectations
Manage them
Good pricing policies lead customers to think about a purchase as a price-value tradeoff rather than as a game of manipulation to win at your expense.
People
Thomas Nagle, Ph.D.
Sr. Advisor | Pricing & Profitability Management
Dr. Nagle is a senior advisor of Deloitte Consulting LLP in the US Strategy service line, Monitor Deloitte. For over 30 years, he personally developed many of the analytical tools for strategic pricing and profit improvement. He is lead author of The Strategy and Tactics of Pricing, now in its 5th edition and has helped hundreds of corporate clients increase profits, most notably in industrials, medical products, information, and B2B services. He is also a popular public speaker and trainer.
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Perspectives
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Perspectives
The Strategy and Tactics of Pricing, Sixth Edition
Learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.