Perspectives
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Thomas Nagle, Ph.D.
Sr. Advisor | Pricing & Profitability Management
Dr. Nagle is a senior advisor of Deloitte Consulting LLP in the US Strategy service line, Monitor Deloitte. For over 30 years, he personally developed many of the analytical tools for strategic pricing and profit improvement. He is lead author of The Strategy and Tactics of Pricing, now in its 5th edition and has helped hundreds of corporate clients increase profits, most notably in industrials, medical products, information, and B2B services. He is also a popular public speaker and trainer.
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New Edition of 'The Strategy and Tactics of Pricing' Highlights How Strategic Price Management Drives Business Growth
Deloitte practitioners’ book uncovers new opportunities and challenges in the wave of digital disruption.
Perspectives
Stop reacting to buyers’ pricing expectations
Good pricing policies lead customers to think about a purchase as a price-value tradeoff rather than as a game of manipulation to win at your expense.