Growing in Unity
The Luangamornlert Family's Ride through Challenges
‘Growing in Unity – the Luangamornlert Family’s Ride Through Challenges’ is the case study led by Deloitte Private, Singapore Management University’s (SMU) Business Families Institute (BFI) together with Bangkok University’s School of Entrepreneurship and Management (BUSEM). The case report was launched in Thailand on 28 February 2019. Centered on Thailand’s Luangamornlert family, an exemplary Chinese family-owned business in Thailand, the case study illustrates the resilience and togetherness of the Luangamornlerts as a family as they build the business over nearly four decades.