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Since 2010, volatility in the retail industry has increased 250 percent, resulting in $200 billion more of retail sales being “traded�? among competitors. Our latest study measures disruption in the industry through results of the Deloitte Retail Volatility Index (RVI). This index quantifies the volatility and fragmentation in the US retail market, revealing that small and mid-level players are collectively stealing share from big retailers. Explore retail market share distribution changes in the top 100 retailers, how you can use RVI to predict the future of the industry, and ways to create a strategy for staying afloat during these tumultuous times.