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Generation X ups its media consumption game

by Shashank Srivastava
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17 July 2019

Generation X ups its media consumption game Trends show Gen X’s digital media behaviors mirror those of Gen Z and millennials

18 July 2019
  • Shashank Srivastava India
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Whether it’s ownership of smart devices, subscriptions to streaming services, or mobile consumption, the digital media behaviors of Gen X¹ are matching—and in some cases even surpassing—those of their younger counterparts.

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Technology, Media & Telecommunications , Media & Entertainment
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Shashank Srivastava

Shashank Srivastava

Manager | Deloitte

Shashank Srivastava is a manager with Deloitte Services India Pvt. Ltd., affiliated with Deloitte’s Center for Technology, Media & Telecommunications. He has over ten years’ experience in strategy, insights, analytics, and advisory in the technology, media, and telecommunications industry.

  • shassrivastava@DELOITTE.com
  • +1 615 718 9800

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