What is the color of your strategy
ME PoV Fall 2010
The creators of blue oceans, in sharp contrast to companies playing by traditional rules, never use the competition as a benchmark. Instead they make it irrelevant by creating a leap in value for both buyers and the company itself.
Companies don’t have to venture into distant waters to create blue oceans.Most blue oceans are created from within, not beyond, the red oceans of existing industries.