Tearing up the box has been saved
Tearing up the box
ME PoV Fall 2011 issue
Rethinking innovation in emerging markets
Growing up in rural Oklahoma, I learned to tinker with things at an early age. Boredom and time can either be a recipe for innovation or for disaster, and in my case it was a mix of both. Often, with nothing else to do in my hamlet of Sharon, Oklahoma, then a thriving metropolis of 257, I resorted to tearing up perfectly good products to see how they worked and if I could make them better.