ME PoV Spring 2010 issue
Middle East telecom
Braving the Wind of Change
In a challenging business environment, customer service, network quality and cost price will be the key drivers which operators will have to focus on to reduce subscriber turnover and increase market share in an already highly-penetrated market.
On the other hand, cost reduction, value-added services and innovative tariff plans will help operators meet their targets.
The Wind of Change has been blowing through the telecom sector in the Middle East in recent years, especially in the Gulf, a region characterised by some of the highest rates of penetration in mobile telephony in the world (10.58 million subscribers in the UAE alone).