Sustainability, a growing business imperative

Perspectives

ME PoV Spring 2010 issue

Sustainability, a growing business imperative

Governments, consumers, and employees are rapidly realizing the importance of sustainability. As such, companies need to take notice and realize that sustainability is not merely a fad but rather, a business imperative.

Businesses in the Middle East have multiple windows of opportunity to become more sustainable.

Those wishing to survive in the new global economic era need to recognize that embracing sustainability is a strategic decision that will require a major transformation in the mindset and the practices of an organization.

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