ME PoV Summer 2013 issue
New business strategies from big data
“The possibilities are numerous once we decide to act and not react” George B. Shaw
The possibilities presented by big data are numerous. But, to paraphrase George Bernard Shaw, how should business leaders act rather than merely react? In seeking to derive maximum value from their businesses, organizations should act before they are faced with challenges. Under the appropriate circumstances, big data can lead to insight within emerging trends that are invisible in small data and thereby provide the means for businesses to be more proactive.