ME PoV Spring 2014 issue
A game changer for Dubai
Following the United Arab Emirate’s bid to host the World Expo 2020 in Dubai under the theme “Connecting Minds, Creating the Future,” all eyes were focused on the Emirate awaiting the news of whether it would, in fact, be holding the hugely popular event. With the announcement of Dubai winning the bid, the entire GCC and Middle East markets gathered to celebrate the historic win, as the event had previously never been held in the Middle East. Boon or bane? We asked our experts to weigh in.