The battle for brands in a world of private labels

Perspectives

ME PoV Fall 2010 issue

The battle for brands in a world of private labels

The battle for brands in a world of private labels

Many consumers increasingly sense a diminishing discrepancy between the quality of national brands and their private label counterparts as retailers sharpen their focus on store brands and garner loyalty, and consumer product companies cede connections to retailers and increasingly knowledgeable customers.

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