Hospitality 2015

Perspectives

ME PoV Winter 2011 issue

Hospitality 2015

Hospitality 2015: game changers or spectators?

The next five years will herald the era of a consumer-led brand focus for the hospitality industry. Consumers are changing faster than ever in both attitude and behavior. Adoption of the right strategy presents the Middle East with an opportunity to be a game changer in the global tourism industry.

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