Making sense of social data

Perspectives

ME PoV Winter 2012 issue

Making sense of social data

Making sense of social data

In 2010, Google’s Eric Schmidt said: “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time.” He was referring to the fact that in the digital world, data is everywhere. We create it constantly, often without our knowledge or permission and with the bytes we leave behind, we leak information about our actions, whereabouts and characteristics.

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