ME PoV Fall 2012 issue
The price of pricing effectiveness
Is the view worth the climb?
As companies seek ways to increase profit margins and improve overall business performance, business leaders are increasingly turning to pricing as a discipline that can boost their bottom lines. A search of publicly available data reveals a significant number of blue-chip companies that acknowledge pricing improvement as a part of their earnings success.1, 2 Yet many seem to make little progress in driving the kind of consistent pricing discipline that yields the results they need.