Middle East Hotel Market Insight Report issue 2 | Deloitte Middle East | Consumer Business has been added to your bookmarks.
Middle East Hotel Market Insight Report
The second in the series of Deloitte Middle East and STR Global’s Hotel Market Reports, finds that Europe and America are Qatar’s dominant tourism source markets and that Doha’s stock continues to grow.
Qatar has plans to expand its leisure and hospitality offer to establish itself as a strong tourism hub in the Middle East
The Qatar Tourism Authority (QTA) has announced that their target is to attract 7 million visitors per year by 2030. The QTA has set out a tourism strategy outlining their approach for growing the tourism and hospitality market in the Qatar National Tourism Sector Strategy 2030. The Strategy was developed in line with the Qatar National Vision 2030 and the National Development Strategy 2011 to 2016 emphasising the need to reduce reliance on the energy sector by diversifying the economy. The Strategy identified four priority areas:
- Proper Governance & Comprehensive Plans, Policies and Regulations
- Sectoral Capacity Building
- Diversification and Development of Qatar’s Tourism Product and Service Portfolio
- Optimal Market Mix