This narrative is TMT specific to aide in improving operational efficiencies through monitoring network assets, measuring and guiding IT spend, automating key operational processes and ensuring the workforce is enabled and up/re-skilled to work in a digital operations space.

These are centred around capturing the mindshare of a consumer by understanding the consumer needs in order for a Telco to offer services other than traditional Telco services to attract, retain and support consumers as well as establish a case for other companies (FS, Retail, etc) to part with a Telco.