Behavioral economists and cognitive scientists seem to have made a career out of showing how our judgments tend to be wrong in glaring ways. In the case of big data—the pervasive term for the expanded and growing pool of data available to power business decisions—they may once again be onto something. When it comes to identifying the right data, we’re more often impulse buyers than paragons of analytical skill.


Innovation, transformation and leadership occur in many ways. At Deloitte, our ability to help solve clients’ most complex issues is distinct. We deliver strategy and implementation, from a business and technology view, to help you lead in the markets where you compete.