A rise in COVID-19 cases had more Americans worried about venturing out in August than a month before.
Key insights about US consumers from Deloitte’s State of the Consumer Tracker
- Consumer anxiety has been rising, with 36% of respondents in Deloitte’s latest survey reporting that they were more anxious during the latest survey week than the one before—the highest reading since December last year (figure 1).
- A key reason behind this uptick is rising cases of COVID-19 (figure 2), including the spread of the Delta variant. Slightly more than half (52%) of those who cited rising anxiety attributed it to COVID-19, the highest since late April. Consequently, consumers’ concern about their and their family’s health remain elevated. For example, 50% of respondents were concerned about their own well-being, while 58% were worried about that of their family and immediate circle.
- Rising consumer anxiety also hit—albeit only slightly—perceptions of safety among Americans. Fewer respondents feel safe to travel on an airplane or stay in a hotel since late July (figure 3). And the shares of those feeling safe to venture out to restaurants or in-person events have also fallen (figure 4). Figures 3 and 4, however, reveal that consumers still feel much safer now than they felt at the start of the year.