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Millennials and Gen Zs have long pushed for social change, but many survey respondents now feel the world is at a pivotal moment.

After a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, millennials and Gen Zs around the world are determined to hold themselves and others accountable on society’s most pressing issues.

The events of the past year have shifted their top personal concerns. Healthcare, disease prevention and unemployment climbed up the list. But climate change and protecting the environment remains a top issue, coming in at No. 1 for Gen Zs and third for millennials. The survey also reveals that millennials and Gen Zs have serious misgivings about discrimination and inequality.

Millennials and Gen Zs believe in their individual power to drive change.

Respondents are channeling their energies toward meaningful action—increasing political involvement, aligning spending and career choices with their values, and driving change on societal issues that matter most to them. In turn, they expect institutions like businesses and governments to do more to help bring about their vision of a better future.

% that have done the following over the past two years

Donated to charities
Made choices over the type of work they are prepared to do or organisations they'd work for based on personal ethics
Been a volunteer or member of a community organisation, charity, or nonprofit
Created social media content relating to an environmental, human rights, political or social issue
Participated in a public demonstration/protest/march

Key Contact




Key Contact

Tumelo Seaketso

Director | Organisation Transformation

+27 11 304 5545

Tumelo has over 20 years’ experience having worked in both the internal and external client-facing (management consulting) Human Capital roles. With over ten years’ experience in management consulting...More