Customer and Growth Analytics


Customer and Growth Analytics

We offer a wide range of Customer Analytics based Solutions. Our offerings range from basic Analysis and Business Intelligence (BI) to advanced Predictive Modelling that help grow and protect revenues through a deep understanding of client/customer behaviour, different product offerings, marketing and distribution channels.

Deloitte Actuarial and Analytics Solutions (A&AS) can help clients just starting their Analytics journey and help shape their roadmap to becoming an advanced Analytics and Big Data user. Deloitte A&AS also offers advanced Analytics clients with new and innovative solutions. We do not only assist our clients with Analytics but also become actively involved with the implementation of proposed Analytics Solutions.


How can Deloitte help

Customer Analytics Solutions contains multiple offerings with different objectives designed for the client’s needs.

Our service offerings include:

  • Customer Value Management (CVM)
  • Marketing as a Service (MaaS)
  • Marketing ROI
  • Single View of the Customer (SVoC)
  • Customer Lifecycle Management
  • Customer Experience
  • Pricing OptimisationR
  • Retail Analytics


Benefits of our services:

  • Revenue growth
  • Client acquisition
  • Alternative revenue streams
  • Efficient use of marketing costs
  • Churn Reduction
  • Cost optimisation

Key contact

Ashleigh Theophanides

Ashleigh Theophanides

Life Sciences & Health Care Lead

Ashleigh is a healthcare actuary with significant experience working in the healthcare and data analytics industries. She is the appointed actuary to the Council of Medical Schemes. Ashleigh provides ... More