Achieving assurance of supply in an omni-channel world

Connected consumers are driving a revolution in retailing. With access to a range of new technologies and a wide variety of online resources, these connected consumers are using multiple sources of product information when shopping, including in-store displays, retailer websites, online review sites, online marketplaces, and social media to make purchasing decisions. In order to succeed, today’s omni-channel retailer must have a supply chain capable of meeting demand across all available channels.

A robust supply chain risk management program that addresses the strategic risks impacting the ability to provide a seamless consumer experience should be the cornerstone of any omni-channel strategy if consumer businesses (defined as D2C retail, consumer products, hospitality, and foodservice providers) want to reduce disruptions, enhance enterprise value, increase market share and grow revenues, protect brand reputation, and provide a heightened customer experience.

This white paper provides an overview of strategies that can be considered to develop a supply chain risk management program that improves assurance of supply, reduces the complexity associated with seamless inventory management, and enhances omni-channel supply chain resiliency.​




Technology has placed increased buying power into the hands of consumers who seek a consistent, seamless experience through all available channels. As a result, companies now face unforeseen strategic risks and increasingly complex global supply chains that may not be optimized for an omni-channel world. This "Assurance of Supply" infographic provides a closer look at these strategic considerations.

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