Consumer value trends in the food industry
How consumer-led disruptions represent an opportunity for manufacturers and retailers
Historically, consumers have made decisions based on taste, price and convenience - what we refer to as “Traditional drivers.” While consumers have always considered factors beyond these three traditional drivers, only a small set of consumers actually made purchase decisions based on other factors. However, things are changing. Consumers have begun to weigh a new set of factors more heavily in their purchase, disrupting the consumer value equation in ways that present both opportunities and challenges for the food industry. These consumer-led disruptions represent an opportunity, even an imperative, for manufacturers and retailers to reset and reposition themselves with consumers and shoppers.