road at night


Hidden Cities

The next generation of retail markets

Retail, like all businesses, follows the money - and in emerging markets the money will be in urban centers.

Which cities in developing economies could be the most promising opportunities for retailers?

Emerging markets with more than one big city can often be described as a group of separate regional economies, rather than a truly national, integrated economy. And each of these "micro economies" requires a different approach.

Hidden Cities: the next generation of retail markets
Did you find this useful?