Deloitte Year-end Holiday Survey 2014
Savvy spenders on the rise
Although the festive season often sees an increase in consumer spending compared to the rest of the year, to what extent will this increase be seen in 2014? How will the Christmas budget be allocated amongst all that demands the attention of consumer pockets?
In an effort to reasonably predict and potentially influence holiday spend, Deloitte posed a number of questions directly to South African consumers, to understand their holiday spending plans. We looked at what consumers intend spending money on this Christmas, what is likely to influence their purchasing decisions, as well as where and how consumers intend on doing their Christmas shopping. We also looked at the consumer's use of social media in gathering and sharing product information.
During the month of September 2014, Deloitte conducted a survey with South Africans from across the country, to learn more about their holiday shopping plans. Conclusion? Holiday shoppers are getting a lot more savvy!