Three rules in retail

Deloitte University Press

Shopping for success

The three rules in retail

Changing market conditions and new entrants have resulted in retailers being faced with numerous strategic alternatives. The ability to create a truly differentiated position in a crowded marketplace may require bold action and difficult decisions on trade-offs between quality and cost, location and convenience, and service and price

Changing market conditions and new entrants have resulted in retailers being faced with numerous strategic alternatives. The ability to create a truly differentiated position in a crowded marketplace may require bold action and difficult decisions on trade-offs between quality and cost, location and convenience, and service and price. Our objective is to create a lens through which retailers can consider their choices relative to their peers

Better before cheaper” and “revenue before cost” can help retail leaders think through strategies for omnichannel presence, global expansion, and customer engagement
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