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Deloitte Africa Automotive Insights
An East African consumer perspective
The Africa Automotive Insights: An East African consumer perspective report draws insights from surveys conducted among middle-income consumers in leading cities in Kenya, Tanzania and Uganda.
These countries were chosen to provide a representative regional overview of East Africa. Our insights shed light on various aspects of the overall customer journey that includes marketing, financing, purchasing and owning of vehicles in these countries.
The insights provide a starting block for industry players to understand better what factors influence consumers, what their preferences are and what their attitudes are towards the concept of mobility. Ultimately, our Automotive Insights report aims to inform our clients as to the opportunities arising in the realm of mobility in the East African region where roughly 2.3 million vehicles are currently in use.