Consulting, United Kingdom
Where else but at Deloitte, would I be able to have some fun making a presentation to the head of the U.K. Civil Service, using analysis from the last Football World Cup and comparing performance on the pitch as a way of illustrating how analytics can help the Public Sector?
In my current role as a director in Deloitte U.K.’s Consulting business, I am capability lead for the Visualization and Insight group, with responsibility for a team of 50 practitioners delivering next generation business intelligence (BI), including predictive and social media analytics, and geospatial analysis; I am a member of the U.K. Analytics Advisory Board, supporting the Analytics leadership team in driving analytics for our go-to-market strategy; I helped create the Deloitte Analytics Lab, a technical infrastructure platform supporting collaborative work and client programs; and I am aligned with the Consumer Business industry group, actively developing analytics opportunities with these clients.
I’m motivated to help our clients solve problems in new and innovative ways, and reveal to them things they never knew about their business. In helping to build the Deloitte Analytics capability, I have had the opportunity to present the benefits of analytics to a range of interesting and influential people – from the head of the civil service to the Chief Information Officer of a large retailer.
In my 17 years’ analytics experience, I have pretty much worked in every industry, a foundation that has enabled me to see how best practices and different approaches can apply across organizations and markets. So far, I’ve enjoyed incredibly diverse analytics experiences – developing applications to schedule and analyze dog and cat food trials; managing a price optimization program for a European retailer; supporting a leading bank and building society on Basel II regulatory programs; leading a design authority at one of the largest government programs in the U.K.; and delivering solutions analyzing classified advertising at a national newspaper group.
In a single month I have explored how analytics can help deliver insight and value for clients across such diverse areas as due diligence for mergers and acquisitions, pub and restaurant license revenue maximization, retail customer insight, tax advice for foreign secondment workers, trends and influencers in television consumption, and traffic congestion in London. Where else but Deloitte?