Generation why?

Attracting the bankers of the future

This survey, produced in collaboration with Universum, explores intentions, aspirations and associations in relation to banking and careers, based on a global survey of over 100,000 business students from 1,350 universities.

The results show that student career priorities and attitudes towards banking are changing and banks must respond decisively if they are to continue to attract the best talent.

Learn more about this survey, including infographics, videos, interactive map and detailed findings from the UK, Switzerland and Germany at

Generation why?: Attracting the bankers of the future (Talent in Banking Survey 2013)
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