Insights

Best Company Survey Insight

Employee Engagement has become a CEO-level

Companies need to acknowledge that there is a need for a new approach to employee engagement – one that builds on the foundation of culture and engagement to focus on the employee experience holistically

From the get-go companies need to acknowledge that there is a need for a new approach to employee engagement – one that builds on the foundation of culture and engagement to focus on the employee experience holistically while considering all the contributors to worker satisfaction, engagement, wellness and alignment. Companies either compete in or complete workplace satisfaction surveys. There is anescalating war to design great workspaces, provide flexible benefits, and create great corporate cultures in an effort to drive higher engagement.

Companies, more than ever before are under pressure, and challenged to provide the ‘ultimate’ employee experience for their employees. The goal for creating these experiences is to encourage and drive the optimal productivity levels from their employees and to be considered ‘an employer of choice’. Concurrently employees have high demands and  expectations from their employers to ensure that their day-to-day and long-term expectations are being supported, and considered. It can be argued that when a company’s culture is aligned with its values, the company attracts employees who feel comfortable with that culture. This in turn helps companies to motivate people, which leads to a high level of employee engagement.

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Best Company Survey

Deloitte has migrated its Best Company Survey away from a competition and employee satisfaction investigation into providing an output of strategic insights for increased organisational effectiveness. The survey allows a company to understand what their focus and leverage areas are, and provides the first steps towards cultivating an environment which manages employee expectations, of not only multi-generations, but also the mix of personalities within an organisation

At the core companies need to look at two key index measurements when deploying an employee engagement programme:

The attractiveness and

  • Engagement. Attractiveness looks at the employee’s alignment to the brand and attractiveness of the company.
  • Engagement is the sum of attraction plus activation and the measurement of the employee’s individual discretionary effort to the company. Companies need smart analytics to enable them to identify which of its organisational attributes influence employee’s behaviour in either a positive or a negative manner

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Best Company Survey Infographic

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