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Who owns the road?

The IoT-connected car of today—and tomorrow

As cars become increasingly software-driven, the real Internet of Things developments in the auto industry are behind the scenes, as automakers and software providers both lay claim to the driver’s seat.

The automotive industry is on the brink of a revolution, and the driving force is the suite of technologies known as the Internet of Things (IoT). 

As IoT technologies and services transform the automobile, the ecosystem is witnessing a steady influx of new players and the continued evolution of the roles of key stakeholders and the balance of power among them. 

Of particular interest is the evolving relationship between automakers and software providers. Each has a viable claim on the driver’s seat in the rapidly changing auto-industry ecosystem, even as each new generation of services promises to throw into question just how long whoever might have their hands on the wheel can keep them there.

Who owns the road?
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