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Competition Law in Africa
Maximising Competitor Advantage
Consumer Value Chain Spotlight
One of the key objectives of competition policy is to promote consumer welfare by encouraging healthy competition among businesses.
Africa’s consumer-facing industries are expected to grow by more than $400 billion by 2020.
This expected growth would account for more than half of the total revenue increase that all businesses are expected to generate in Africa by the end of the decade. It presents many opportunities for global entities and related value chain role-players in production, secondary processing, distribution and retail to choose Africa as an expansion destination.
This, coupled with the continent’s increased stability, tremendous economic growth, improved infrastructure and lucrative foreign investment returns by global entities, has resulted in a lot of merger activity, as foreign governments and international companies have begun to grow their African footprint.
Find out what potential investors in Africa will need to be aware in the full report.
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