Insights

Privacy by design

Protecting privacy in the age of analytics

The era of Big Data is here, and it isn’t going away. The ability to use data to connect information, identify patterns and personalise interactions for maximum business result has reached an extraordinary level of sophistication.

Organisations will continue to use data analytics to advance their strategic goals, but the smart ones will embrace privacy as a driver of creativity and innovation and embed it into their systems to ensure quality results.

Through careful planning and application of privacy techniques and principles, organisations can use data to move business ahead and protect the personal information contained within them.

We can, in other words, have it all.

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